Shirley Erwee

Learn effective ways to break free of inherited thinking about money and wealth and change the trajectory of your children's income potential. Implement strategies to improve your children's and your own financial prospects in a fast-changing global economy.

Raise Job Creators, Not Job Takers

Despite 16 years of education at school and university, as a top student, I was clueless about how to build a business or generate long-term financial wealth to fund my future, but at age eight, barely able to read, my son sourced toys to import from China and launched his first profitable business.


Hi, I'm Shirley and that's my family up there. I love something that Mother Theresa said:

"The way you help heal the world is you start with your own family."

I want to help you transform your understanding of income generation so you and your children can enjoy financial ease, have confidence about your future and have resources to make the world a better place.

We've all been conditioned by the school system, which churns out JOB TAKERS, instead of JOB CREATORS.

An innocent question woke me up to my reality... I was 24 then and I've been on a journey to financial freedom ever since.

I have been teaching my six kids to think differently and each one of them has learned to earn, to generate their own income by running a small business or two, before leaving home. They are innovative, problem-solvers who know how to self-advocate. They are destined to become leaders, whether they stay in a job, or choose their own business.


I want to equip you to get your children on the fast-track to financial freedom and working at things that really matter to them.

The job market is constantly changing:

  • Job security is a myth.

  • Big companies are laying off staff.

  • Apps, AI and robotics are disrupting industries.

  • Youth unemployment is increasing.

But there is hope! Creative problem-solving, innovation and human connection is the new currency!


We can transform our ingrained ideas of jobs and money for generational wealth.

By learning new vocabulary and developing new skills, we can equip our families to thrive.

We can invest in our family's future well-being.

My rude awakening

It took me years to wake up and realise that I was ill-equipped and as deceived as the foolish emperor in the children's tale of The Emperor's New Clothes. Here's a quick summary of the story:


A pair of scammers convinced a vain emperor that they could weave him clothes in fabric so fine that only the intelligent could see it. When he and each of his cronies visited the imposter weavers to view the progress, they discovered that they could not see the fabric on the loom. Fearing to be taken for fools, they faked it and gave high praises to the weavers and their non-exist cloth. Finally, the day came for the emperor to parade through the town in his new finery. The townsfolk, not wanting to reveal their ignorance, all pretended to admire his attire, until an innocent child called out the truth: "The emperor has no clothes."


All through my studies, school and university, academic institutions spun me the lie that they were dressing me for success. They were the trickster weavers who promised the emperor new clothes.

I wore the graduation cap and gown, that represented my scholarly achievements, but underneath that academic regalia, my business skills were like a flasher in an overcoat!

university graduate back view

I was financially naked!



Don't leave your children as financially vulnerable as I was!


Your family can develop greater financial literacy and work towards the wealth that really matters:

  • freedom from a job

  • time with the people you love and

  • the opportunity to work at the things you really care about.

My kids have learned to think differently. They say they learned most from their parents' examples, from reading about and discussing finances as a family and from their own business experiences.
They know that:

  • working as an employee is only a short-term to solution to a long-term problem.

  • you can't just work for money, money has to work for you.

  • it's not what you know that counts, but what you can DO with what you know.

  • you can't stand out from the crowd, by following the crowd. You have to do new things!

Inspiring Families

With close on 30 years of homeschooling and writing educational curricula, I have discovered that children of all ages, learn best by listening to stories, by mimicking adults and learning-by-doing. These are the engaging, easy-to-implement and practical ways, we'll set about this work.

Join me on this journey as we invest in building our families' financial intelligence, step-by-step and lead them to think NOT as employees but as entrepreneurs, innovators and world changers. They will make an impact in their communities and fund their own futures!

These skills aren't taught in schools and universities, but you and I can fill the void in your children's financial education. Don't leave them financially naked, like me! You can "dress them for success."

All you have to do, is take the first step and then the next... to transform your family's financial future.

Your children are worth it.

You and your family will learn how to:

  • identify and replace limiting beliefs

  • consider six vital questions, parents are not asking but should

  • highlight each individual's uniqueness

  • unlock motivation to do significant, meaningful work

  • master income generation

  • search for more than one answer

  • think critically and ask challenging questions

  • overcome fear and move beyond mistakes

  • develop grit and problem-solving skills

  • give your children an unfair advantage

  • "dress" your kids for financial success

Pillar Beliefs

  • Financial Education Is a Family Calling

    Money habits are caught more than they are taught. When parents grow in confidence, kids grow in capacity.


  • Mindsets Matter More Than Math

    We focus on rewiring inherited beliefs around money, wealth, work, and purpose—because how we think about money shapes how we earn, spend, and give.

  • Entrepreneurship Is the Ultimate Classroom

    Kids don’t just need academics—they need opportunities to create, fail, problem-solve, and try again. That’s where competence is born.

  • Truth Principles, Real-World Practice

    From stewardship to generosity, our methods are grounded in timeless truth—but made practical for today’s families.

  • You Are Your Child’s Most Powerful Financial Teacher

    We equip parents to lead by example, teach with intention, and raise children who can thrive in any economy. Children are your most important work.

  • Raising World Changers

    We’re not just raising kids — we’re raising future leaders, thinkers, and builders. We're building a legacy for generations, not just bank balances.

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